Sales & Marketing
It’s easier than it looks.
Real estate is a competitive industry. Take a look around and you’ll see hundreds of agents vying to sell any property they can. This game pays 100% commission, so an agent’s marketing skills better be top-notch.
I was a Realtor with Keller Williams Realty (KW), one of the nation’s most innovative real estate organizations, ranked eighth in RealTrends 2020 industry survey of the top 500 companies. Of all KW’s high-tech systems, to me, I found their off-line, low-tech touch marketing strategy was the one to beat.
I learned about Keller’s series of touch plans in a book KW’s owner, Gary…
Elections
No more Games. Use a device (or computer) to cast your ballot.
It’s time to vote by mobile device.
In 2020, the election had the largest voter turnout in history. In the race between soon to be president, Joe Biden, and then incumbent, Donald J. Trump, close to 160 million voters cast a ballot.
The mood across the country as of this writing is anxious as President Trump took all media forms to claim election fraud that caused a insurrection by his supporters. By now we all saw what happened at the Capitol building in Washington, D.C. on January 6th. And now we know why this election was the most critical we’ve…
Social Media
I don’t like where Twitter is going and here’s why.
Twitter makes me nervous. It’s been around since March 21, 2006 and has grown to nearly 330 million users. And while it’s fun to participate in all kinds of conversations, hear celebrity perspectives, and acquire new ideas from quirky bedfellows, I question Twitter’s motives and whether they’re helping. I think you should quit it.
Twitter is a social platform where people identify with and participate in conversations about any, and I mean any, topic. You can find videos of Fauci, follow Jimmy Fallon, see photos from DIY guys, read tweets from this guy, and react to cancel culture vultures.
While…
Election 2020
And the plentiful of reasons to do so.
The election is a few weeks away and the registered voter roll is 160+ million strong and what seems to be growing every day. Voters nationwide are either casting ballots by mail or going to the polls over the next few weeks, if not on Election Day. In 2020, this populous voting swell triggers essential questions about how we participate in our democracy.
For instance, why is voting so labor and capital intensive in the digital age? Why can’t we use mobile devices and desktop technologies to handle what would seem to be a somewhat simple product and process to…
Yes, you care more about your grammar.
So what the hell is for dinner in your house? That’s right. I’m asking you. You, the reader, what the hell is for dinner?
The question, what’s for dinner, is like the spiky hairs you feel after a haircut. They poke you and bother you and get inside your head. They’re a real pain in the neck. Few things in life are worse than palpable hunger pains. These are pains that can’t be just brushed off or blown off (and neither are those spiky hairs).
Dinner decisions aren’t exactly a muse, are they? In fact the whole subject is a…
Just like this poem, make no apologies
No, your sign and advice isn’t so right
Because I don’t care about whatever you write
Whatever you’ve learned on 100 won’t suffice
Who really cares about whatever you scribe
Even if some clap and subscribe.
Yeah, we already know it’s great to go viral
No writer yearns for a depressive spiral
But that doesn’t mean you’ve earned some great crown
After all, your next piece may bring you back down
See, you can post a pretty pic
Showing us how our posts can also look slick
Top highlights, italicize, links, and bold
Keeps readers engaged so I am told
…
Try to focus on what’s what.
I didn’t grow up with a sister. My upbringing was around boys. So when my daughter was born, I knew raising her would be a journey into unchartered waters. How apropos.
Like life itself, she isn’t easy. My little girl is feisty, sassafras, and, at times, can have me pulling my hair out which is also hard because I have little hair left. She’s demanding, tough, and, in some ways, can make you pay if she doesn’t get her way.
Everyone has that moment when you hear something that reshapes your perspective as if it were blown glass. …
Even dumb ideas can be helpful.
Ever wake up, and, as soon as you do, you feel down. Perhaps things aren’t going well, so you’re depressed. When your alarm went off at 6 a.m., you were so friggin’ tired your body and psyche demanded you hit the snooze button fifteen times.
You check your phone and the glare singes your eyes. You’re attracted to bad news and read it whatever it is-a google news item about how the Asian markets got nailed overnight; an email from your boyfriend who missed his flight and now he’s locked down in Rome of…
Good God, where have I been?
When I was young.
I’d do a childish thing.
I’d hold a ruler to my nose,
Peer down it’s back,
Like looking down a road.
I’d try and measure what I couldn’t see.
There I am
Sitting on his stoop.
I saw Evan through the window.
He looked at me.
Smiling as he did so.
He looked happy.
He waved.
I waved back.
He was eleven.
I was not.
I could see our school.
The municipal brick,
The old jungle gym,
The ball field,
And the dumpster.
It was right there.
Near Evan, I saw his mother. She was young…
Writer’s Inspiration
And sail through it anyway.
About 20 years ago, I heard this saying:
“It begins where it ends.”
I first heard this in a sponsor’s advertisement for Whitbred Round The World Race, now called The Ocean Race. The contest is an epic regatta across the oceans and around the globe. The Ocean Race (see link below for footage) tests the participants physical stamina, mental mettle, and team cohesion, all within the confines of a cramped vessel with limited means for the sailors themselves.
(16) Most Incredible drone shots from The Ocean Race! — YouTube
The course starts and ends in…
Anthony Fireman
Published in The Boston Globe Magazine; Trying to figure it all out by expressing ideas, fears, hopes, and dreams; I have a dog, a very influential dog. Very.
