Sales & Marketing
It’s easier than it looks.
Real estate is a competitive industry. Take a look around and you’ll see hundreds of agents vying to sell any property they can. This game pays 100% commission, so an agent’s marketing skills better be top-notch.
I was a Realtor with Keller Williams Realty (KW), one of the nation’s most innovative real estate organizations, ranked eighth in RealTrends 2020 industry survey of the top 500 companies. Of all KW’s high-tech systems, to me, I found their off-line, low-tech touch marketing strategy was the one to beat.
I learned about Keller’s series of touch plans in a book KW’s owner, Gary…
Elections
No more Games. Use a device (or computer) to cast your ballot.
It’s time to vote by mobile device.
In 2020, the election had the largest voter turnout in history. In the race between soon to be president, Joe Biden, and then incumbent, Donald J. Trump, close to 160 million voters cast a ballot.
The mood across the country as of this writing is anxious as President Trump took all media forms to claim election fraud that caused a insurrection by his supporters. By now we all saw what happened at the Capitol building in Washington, D.C. on January 6th. And now we know why this election was the most critical we’ve…
Social Media
I don’t like where Twitter is going and here’s why.
Twitter makes me nervous. It’s been around since March 21, 2006 and has grown to nearly 330 million users. And while it’s fun to participate in all kinds of conversations, hear celebrity perspectives, and acquire new ideas from quirky bedfellows, I question Twitter’s motives and whether they’re helping. I think you should quit it.
Twitter is a social platform where people identify with and participate in conversations about any, and I mean any, topic. You can find videos of Fauci, follow Jimmy Fallon, see photos from DIY guys, read tweets from this guy, and react to cancel culture vultures.
While…
Election 2020
And the plentiful of reasons to do so.
The election is a few weeks away and the registered voter roll is 160+ million strong and what seems to be growing every day. Voters nationwide are either casting ballots by mail or going to the polls over the next few weeks, if not on Election Day. In 2020, this populous voting swell triggers essential questions about how we participate in our democracy.
For instance, why is voting so labor and capital intensive in the digital age? Why can’t we use mobile devices and desktop technologies to handle what would seem to be a somewhat simple product and process to…
Life Lessons
The more you do it, the easier it is to do
So here you are just trying to get motivated to do whatever you need to do.
Maybe it’s writing those 500 words.
Perhaps it’s the laundry.
Or, get your sneaks on.
Sure, you can avoid them. You can choose to scroll through your social streams or go back to bed. These are cushy options. They feel like falling back into a pile of pillows, so cushy and cozy. I’ve been there, done that, and still do on occasion. Like you, dear reader, I’m human.
But here’s the thing: I learned there are two kinds of choices you can make: those…
Life Lessons
Death can be the greatest gift imaginable. (Just not for you)
Photographer Roger Caras once said, “Dogs are not our whole lives, but they make our lives whole.”
About a week ago (or longer if you’re reading this after 9/22/21), my family’s dog passed away. She was drowning in her body’s fluid. It was in her stomach, heart, and lungs. It was so thick, the doctor couldn’t even see her lungs in an x-ray.
The weeks before, our twelve year old Labrador Retriever mix had a cough. I tried to administer medication, but she was never big on medicine or any food I used to cover up the taste. If her…
A Reintroduction to the story about my experience with touch marketing. Yes, it was an excellent one.
Below is a link to my article about how introverts can make an impact with their marketing efforts. It’s a personal story about how I was able to successfully market myself in the real estate business even if I wasn’t “the life of the party”. It was previously published in Better Marketing back in December of 2020.
These days, there’s plenty of noise on social platforms. If you’re pounding your message on Twitter, Facebook, and LinkedIn, you’ll have a hard time selling your products and services. …
Life Lessons
This is not the answer to a Jeopardy question.
My dog, Sadona, passed away last Tuesday evening.
A simple visit to the vet morphed into one at the emergency room all in a matter of hours.
Later that evening, I watched as the doctor administered the sleep medication with my wife and two children. Not long after that, tears abound, our sweet Sadona passed over a bridge often talked about but never seen.
I wonder what I learned from this moment. Not what I learned from the life we had with Sadona, but more her passing, the observation of life and spirit departing from a physical being, and the moments afterward.
I can’t say I know. It’s…
HAPPINESS
He or she of little faith, have faith. It gets easier.
The world today is a horror story. Fires, floods, and flagrant social fouls are only ratcheting up division, anger, and hate.
We read and watch and read these things as if they matter. The truth is, for most of us, they don’t.
Sure, perhaps you’re displaced by the Dixie fire or a hurricane Ida victim in NOLA, struggling to survive without power and clean water. I’m not saying these realities aren’t out there. They are impacting real people and you may be one of them.
However, if you’re not in the line of the fire or storm, you have to…
Joke
Keep it in perspective.
A man took his teenage son for a physical.
After the examination, the doctor held up a plastic cup and said , “Leave it at the nurses’ station.”
The son…
